21.09.2018
Within the scope of its “FurnierGeschichten” campaign, during the past four years the IFN has already produced eleven video clips, which now also form the basis for the new campaign trailer. In line with the international orientation of the campaign, an English copy of the trailer has also be placed online under www.youtube.com/watch?v=_eiNoNPFkg8 .
The trailer and individual films impressively show that veneer can be used to refine many everyday products that then enchant people. For example, the natural material creates a unique feel-good atmosphere, not only in the interiors of yachts but also in the form of veneer floor-ings in offices and private rooms. Veneer wood also lends sports equipment such as kiteboards and skis a very personal touch, trans-forming them into fine one-offs and demonstrate: veneer is fully suita-ble for ski slopes and water. Real wood veneer has also long since moved into the world of fashion accessories such as spectacles and handbags. "The films produced in our “FurnierGeschichten§ cam-paign given an impressive overview of the wide range of possibilities for using veneer to finish products. And the large, global response is incentive for use to produce many more films about unique products made of veneer”, closes Geismann. IFN/RK
Initiative Furnier + Natur (IFN)
Initiative Furnier + Natur (IFN) e.V. was founded in 1996 by the Ger-man veneer industry and its partners. The objective of the association based in Bad Honnef is to promote the material veneer. The associa-tion is funded by companies from the veneer industry, the trade and veneer working industry and trade associations of the timber industry.
Downloads
PM-2018-IFN-Kampagnen-Trailer-1.jpg (0.33 MB)
PM-2018-IFN-Kampagnen-Trailer-2.jpg (1.2 MB)
PM-2018-IFN-Kampagnen-Trailer-3.jpg (0.76 MB)
Initiative Furnier + Natur: New film trailer on the “FurnierGeschichten” campaign online
Bad Honnef. For a good four years, the Initiative Furnier + Natur (IFN) has enthralled worldwide lovers of the material veneer natural with its international “FurnierGeschichten” (“WoodVeneerStories”) internet campaign. The campaign is centred around short films about unusual products made of the thinnest solid wood in the world. The IFN has not published a new campaign trailer under www.youtube.com/watch?v=ZpJvrUB9f3o in time for the four-year anniversary. “With the trailer we want to advertise more inten-sively for our “FurnierGeschichten” campaign and thus for the use of veneer for refining products”, says the IFN secretary Ur-sula Geismann.Within the scope of its “FurnierGeschichten” campaign, during the past four years the IFN has already produced eleven video clips, which now also form the basis for the new campaign trailer. In line with the international orientation of the campaign, an English copy of the trailer has also be placed online under www.youtube.com/watch?v=_eiNoNPFkg8 .
The trailer and individual films impressively show that veneer can be used to refine many everyday products that then enchant people. For example, the natural material creates a unique feel-good atmosphere, not only in the interiors of yachts but also in the form of veneer floor-ings in offices and private rooms. Veneer wood also lends sports equipment such as kiteboards and skis a very personal touch, trans-forming them into fine one-offs and demonstrate: veneer is fully suita-ble for ski slopes and water. Real wood veneer has also long since moved into the world of fashion accessories such as spectacles and handbags. "The films produced in our “FurnierGeschichten§ cam-paign given an impressive overview of the wide range of possibilities for using veneer to finish products. And the large, global response is incentive for use to produce many more films about unique products made of veneer”, closes Geismann. IFN/RK
Initiative Furnier + Natur (IFN)
Initiative Furnier + Natur (IFN) e.V. was founded in 1996 by the Ger-man veneer industry and its partners. The objective of the association based in Bad Honnef is to promote the material veneer. The associa-tion is funded by companies from the veneer industry, the trade and veneer working industry and trade associations of the timber industry.
Downloads
PM-2018-IFN-Kampagnen-Trailer-1.jpg (0.33 MB)
PM-2018-IFN-Kampagnen-Trailer-2.jpg (1.2 MB)
PM-2018-IFN-Kampagnen-Trailer-3.jpg (0.76 MB)
The new film trailer for the “FurnierGeschichte” campaign shows the diverse possible uses of veneer in short sequences. Photo: IFN
Bags made of veneer are chick and trendy. Photo: Embawo
A kiteboard with veneer surface looks good and is fully suitable for water. Photo: IFN