2.000.000 persons reached: FurnierGeschichten fascinate Facebookers
Bad Honnef. For almost five years, Initiative Furnier + Natur e. V. (IFN) has fascinated its fan community on Facebook with its posts about unique products made of veneer. The IFN "WoodVeneerStories" campaign on the Facebook channel at www.facebook.com/Furniergeschichten has now reached more than two million people. “Whether in its classic use as a surface material for furniture or for finishing lifestyle products such as skis, kiteboards or spectacles, people are enthusiastic about the natural veneer material, says the IFN Secretary Ursula Geismann.
The IFN “FurnierGeschichten campaign focuses on artisans, installers, DIY enthusiasts and artists, who produce wonderful products from veneer. As veneer fans they know: the natural product can be used to make and finish many everyday items such as bags, cases, lamps and spectacles. And these products enjoy a steadily growing, worldwide fan community on Facebook as well as on the campaign site at www.furnier.de/en/wood-veneer-stories/index.html
. “That's no surprise. Because the unique look of veneer stands for good taste and the distinct wish for individuality, summarised Geismann finally. IFN/RK
Initiative Furnier + Natur (IFN)
Initiative Furnier + Natur (IFN) e.V. was founded in 1996 by the German veneer industry and its partners. The purpose of the association based in Bad Honnef is to promote veneer as a material. It is now funded and supported by European companies in the veneer industry, trade and the veneer processing industry as well as professional associations of the timber industry.
Hip flask with an attractive veneer look. Photo: Gentlecask
A washbasin made of veneer is a real eye-catcher. Photo: MAC-HOLZWASCHBECKEN
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