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What is the IFN?

Initiative Furnier + Natur (IFN) was established in 1996 as a registered association by the German veneer industry. It is a marketing organisation, which objective it is to promote veneer in all its facets. The organisation is funded by international companies in the veneer industry and the veneer trade. Its sponsor members include companies in the veneering industry, various industry-related service providers, as well as professional and trade associations of the timber industry. IFN’s partner koelnmesse, is the trade fair and event organising company of Cologne.

  • Initiative Furnier + Natur e.V. (IFN) provides the central platform for the industry. It links the common interests of the veneer business and the veneering industry. IFN is a marketing organisation, which helps to place veneer back in a positive light, to increase its desirability in order to ensure increased demand on the market.

  • The IFN (initiative for veneer and nature) is an international association, with full members spreading across our borders and beyond. Countries include Austria, Switzerland, Slovakia, Slovenia and Croatia. Furthermore, the IFN is energetically supported by sponsoring members.

What are the IFN's objectives?

In 2011, the IFN office moved into the premises of the main association of the German timber industry ("Hauptverband der deutschen Holzindustrie e.V." - HDH) and the association of the German furniture industry ("Verband der deutschen Möbelindustrie e.V." - VDM) in Bad Honnef. From here the new, extensive communication strategy was started with two focal points:

  • Strong press and PR work with its diverse facets, such as regular press releases, press trips, visits to companies, brochures, including in English, reports and the targeted placement of topics.

  • A strong digital presence on the internet and other communication channels, such as the English internet presence with the website and the emotional approach with, showing 8 films and a slideshow about products made of veneer as well as about the designers and producers of those products.

Since 1 July 2016, IFN is represented by an office in the capital Berlin. This intensifies policy work and advocacy for our branch (significantly). Our department within the premises of the Confederation of the German Textile and Fashion Industry in Reinhardtstraße is managed by the lawyer Kamila Sösemann.